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National Express train operator c2c has today launched a 'baby on board' badge scheme to give mothers-to-be a more comfortable journey during their daily commute.

The badges will help resolve those awkward occasions when mothers-to-be don't like to ask for a seat, and other passengers aren't sure if it's appropriate to offer.

To receive a badge, customers simply fill in a form on the c2c website and it will be processed by c2c's dedicated Customer Services team of Renae Baker, Carley Maidment and Jonathon Bradley (pictured).

Renae, who is herself eight months pregnant, said: "I know how important it is for mums-to-be to get a seat, and sometimes people find it embarrassing to ask or offer. That's why we're offering official c2c 'baby on board' badges to all expectant mums, so everyone knows where they stand... or sit!"

Expectant mothers can download their badge application form at http://www.c2c-online.co.uk/on_board_trains/safety_comfort/baby_on_board_badge

ENDS

-          About c2c: c2c is the award-winning train operator running services between Fenchurch Street and Shoeburyness, serving 26 stations in South Essex. c2c is delivering the best performance in the UK rail industry, holding the UK records for annual punctuality (96.9%) and 4-weekly punctuality (98.8%) by a franchised train operator. Customer satisfaction with c2c services measured 91% in the latest National Passenger Survey in spring 2011 - the joint highest amongst franchised rail operators in the UK.

-          About National Express in the UK: National Express includes National Express coaches, National Express West Midlands, National Express Coventry, National Express Dundee, c2c, The Kings Ferry; the Midland Metro and Eurolines.

-          About National Express Group: Around 700m journeys a year are made worldwide on our bus, train, light rail and express coach operations. We deliver services in the UK, North America and Spain. Our 40,000 employees are committed to improve the quality of life for all through travel.